Conquer new markets, establish a place of choice in a new segment: the Motel One group is pursuing its two objectives through its new brand The Cloud One, of which a dozen hotels should appear by 2026 in Europe and the United States. -United. Brought on business to Germany as well as to several large European metropolises, travelers were undoubtedly able to get to know its economic and design brand Motel One. A contemporary approach on which the group relied to add a variation in a high-end and lifestyle version.
If the German group had chosen New York to launch The Cloud One at the end of 2022, Motel One returned to its lands to continue its expansion with the opening of The Cloud One Hamburg-Kontorhaus hotel in December . Located in the heart of the great metropolis of northern Germany, surrounded by buildings with expressionist-style brick facades which have earned the Kontorhaus district its Unesco classification, the establishment offers 457 rooms to travelers and the fundamentals lifestyle that the new brand intends to spread here and elsewhere.
Namely a studied design, lively places including a bar concept with DJ, but also a sustainable emphasis with organic breakfasts or 100% green energy and certified products, all of the group’s hotels in Germany being in the process of Green Key certification . And, for the “head in the clouds” side, a rooftop bar with a view. So many trademarks that business travelers will be able to find in the second hotel expected in Germany in 2024, The Cloud One Düsseldorf-KöBogen. Scheduled for mid-year, the hotel will have 157 rooms and will stand out in this rapidly regenerating district with its facade designed by renowned architect Christoph Ingelhoven.
In addition to these two major German metropolises, the Motel One group’s lifestyle brand is also approaching Prague this year with a hotel on Hybernska Street, close to the Czech capital’s central station. An expansion that will continue over the next two years. “ We already have a well-filled pipeline with other projects secured for this second brand ,” said Stefan Lenze, co-director of the Motel One group. Berlin, Vienna, Brussels, Lisbon in Europe, Chicago and Miami across the Atlantic: several cities are preparing to host Cloud Ones by 2026, in addition to Nice, where a project is also underway.
With The Cloud One, the German hotelier is taking advantage of a new string to its bow to expand its international footprint. Especially since at the same time, its historic brand also continues to develop outside the DACH region (Germany-Austria-Switzerland=. With the opening of a Motel One in Ireland last year, in the heart of Dublin , the group is now present in 13 countries today and its future projects are focused outside the German-speaking area with, among others, new hotels expected in London and Milan.